On page SEO audit & checklist for 2017

On Page SEO" Checks That is the largest area on the audit. It addresses the best way to analyze personal pages in bulk to uncover problems with all the site.

Title Missing

What're missing title tags? Not having an input into how your page is being seen by search engines titles. Do title tags that are lacking issue? Page titles are a rating element, they tell search engines what your page is about. Doesn't give a clear indication regarding exactly what the content on the page is about to the consumer. How could I check if I`m lacking ? Using the title tab in Screaming Frog.

Check for Damaged redirects

What're damaged re-directs? A hyperlink that takes you to an error page. Why do re-directs that are broken matter? Lead to bad user experience Low quality score of your website Negatively aff ect your rating in the SERPs How can I check for broken redirects? Screaming Frog Google Webmaster Tools > Crawl Errors

Publisher markup

What's Publisher markup This markup connects the entire web site to the publisher. Publisher mark-up is for companies and authorship mark-up is for individuals while they may be utilized mutually exclusive. Similar to how authorship mark-up displays a photo of the writer as a snippet that is wealthy, publisher markup displays an overview of the companies google plus page on the correct hand side of the screen when someone searches for the company by title. Does Publisher mark-up matter? It good for branding as the searcher will get a snapshot of your company`s name, emblem, address, images and reviews. Basically have Publisher mark-up, how may I check? Verify that your website is connected to your business plus page. Check the section of your website with this code

Duplicate Tags

What're duplicate title tags? When at least 2 pages in your site have the same title. Why do titles matter? You run the chance of research engines passing them over as content that is duplicate or comparable. Each page on your own site should have a message that is clear, unique. If pages have duplicate titles most likely they've related content which may be better suited to merged to produce page and one strong using an original title tag. How am I able to check for tags? Screaming Frog

Check for Redirect Chains

What're re-direct chains? A string of numerous redirects to another from one location. Why do redirect chains issue? Having too several re-directs may possibly trigger the Googlebot to ultimately quit following the chain You shed "link juice" with each redirect. How can I check for re-direct chains? Screaming Frog

Authorship markup (rel='author' or rel='me')

What's Authorship markup? Shows a wealthy snippet of the creator in the SERP. Attributes content on a page or post into a particular author (i.e. digital signature) Does authorship mark up issue? Currently authorship mark-up has been suspended by Google; nevertheless may bring it straight back in potential. How could I check if I 've mark-up that is Authorship? Verify with Google Structured Data Testing device.

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Duplicate Meta Descriptions

What're duplicate meta descriptions? When several pages have the same content in the meta description Do duplicate meta description matter? It`s better to either have special meta description or no meta-description than to use duplicate meta-description. Each page in your site should have a clearcut message. How could I check for meta-description? Screaming Frog Google Research Console